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News & Events at Acura of Peabody


Acura Aims at Generation Y with New ILX Sedan

Automaker Unveils Affordable Luxury Compact at Detroit Auto Show

PEABODY, Mass., Jan. 16, 2012 ? As the first Americans projected to make less than their parents in the modern era, Generation Y is expected to be slower than past generations to enter the luxury-car market. With that in mind, Acura unveiled a concept version of its new affordable ILX compact sedan at the Detroit Auto Show last week.

The Acura ILX will be priced below the larger Acura TSX
sedan, carrying an MSRP well below $30,000 when it goes on sale this spring at Acura dealerships. Acura noted that, as its new entry-level vehicle, the ILX will address the three most pressing factors that sway a first-time luxury-car buyer's decision: exterior styling, affordability and environmental responsibility.

"Other luxury brands say that they offer entry-level cars, but their offerings either don't deliver when it comes to the price tag, or they end up costing a lot more than the base price once you get the luxury features you'd expect included," said Joel Avery, general manager of Greater Boston Acura dealer Acura of Peabody. "Not only will the ILX offer luxury styling and features that are financially attainable for a larger segment of Gen Y, it will have a hybrid option for those wanting to make the environmentally responsible choice."

According to Bloomberg News, Honda, Acura's parent company, believes that Generation Yers still aspire to drive luxury cars like many of their successful Baby Boomer parents even if they don't have the same earning potential. The ILX will appeal to its Great Recession-affected audience with standard luxury amenities like a smart keyless entry system, pushbutton start, a Pandora internet radio interface and an SMS text message function.

The luxury automaker will also offer ILX customers a choice of three drivetrains, including Acura's first-ever hybrid drivetrain. Automotive news site Autoblog has speculated that the 1.5-liter gasoline-electric powertrain will be paired with Honda's IMA electric motor assist and a continuously variable transmission, though no official word has come from Acura. The two other gas-only drivetrains will be a 2.0-liter inline four cylinder paired with an automatic transmission and a 2.4-liter four cylinder connected to a six-speed manual transmission.

Along with its new compact ILX sedan, Acura also unveiled a prototype of its forthcoming RDX sport utility vehicle and a concept of its NSX hybrid sports car in Detroit last week. The five-passenger 2013 RDX is scheduled to go on sale at Acura dealers this spring, while the NSX is expected to launch some time in the next three years.

"The next few years are going to bring exciting changes to Acura's lineup and the luxury-car market as a whole," noted Avery. "The focus lately has been on making every vehicle as fuel efficient as possible, but Acura plans to do this without sacrificing style and function, which should greatly expand our customer base as another generation is introduced to the Acura brand."

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Acura Preps for Entrance into Alternative-Powertrain Market

Japanese Automaker Looks to Rev Up Fuel-Efficient Performance 

PEABODY, Mass., Dec. 13, 2011 ? While Acura has had its share of firsts in the industry, like the first all-aluminum production car, it has taken a more calculated approach in developing its first alternative powertrains. In the near future though, Acura dealers could feature a range of vehicles showcasing hybrid and diesel drivetrains designed to boost performance and fuel economy simultaneously.

Acura recently allowed Motor Trend magazine behind the wheel of three vehicles sporting its new powerplants, including a 1.6-liter turbodiesel, a 2.4-liter direct-injected four-cylinder gas engine and a hybrid version of the automaker's Super Handling All-Wheel Drive (SH-AWD) system. Motor Trend says the new drivetrains would be coming sooner rather than later once approved for production, a fact that is sure to please the many Acura fans that have been waiting for a hybrid from the luxury automaker. 

"Acura is always looking to innovate and improve, and a large part of their focus is directed toward the powertrain," said Joel Avery, general manager of Greater Boston Acura dealer Acura of Peabody. "An Acura hybrid that has both performance and cost savings would check a lot of boxes with Massachusetts drivers, and the fact that it will likely come as part of the Super Handling All-Wheel Drive system is really icing on the cake."

While some automakers may have simply added a single electric motor to the SH-AWD system and called it a day, Acura added a set of three for its hybrid drivetrain. Each rear wheel gets an electric motor that produces 27 horsepower and 52 pound-feet of torque, aiding acceleration and providing more power to the outside wheel during cornering. Up front, there is a 310-horsepower direct-injected 3.5-liter V6 paired with a 40-horsepower electric motor that also contributes 96 pound-feet of torque. 

Every Acura currently features SH-AWD except for the TSX, which was fitted with the new 2.4-liter gas engine and 1.6-liter diesel for Motor Trend's testing. While Acura has remained silent when it comes to power output of the new gas unit, a diagram of its torque output has Motor Trend guessing it could reach 189 pound-feet of torque. This would be a 10-percent boost over the 2.4-liter engine on the current 2012 Acura TSX 

When it comes to torque it is hard to beat a diesel, and the 1.6-liter turbodiesel provided surprising acceleration in the TSX thanks to 221 pound-feet of twist. Featuring an advanced aluminum design, the 1.6-liter unit is the lightest diesel engine of its size in the world, and Acura claims it will offer the most output and highest efficiency of the 1.6-liter class. Coupled with a six-speed manual transmission, Motor Trend felt the diesel TSX provided more than ample performance. 

The TSX was Acura's best-selling car last month, netting its best November ever with 2,691 units finding new homes. Available as a wagon and a sedan, the vehicle is available with either the 2.4-liter engine that reaches up to 31 mpg on the highway or a 3.5-liter V6 unit with 280 horsepower that still returns 28 mpg on the highway. 

"Massachusetts drivers love the athleticism of the TSX, as well as the fact that it doesn't come with a penalty at the pump," Avery noted. "It's a fun car to drive on a twisty back road, and in the Sport Wagon guise it's a great car for a family on the move."

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Acura Owner Gets Red Carpet Treatment for Legendary Milestone

Tyson Hugie Hits 500,000 Miles in a 1994 Acura Legend

Mass., Nov. 16, 2011 ? Hitting 100,000 miles in a car is an achievement for some, but on November 4 Tyson Hugie was declared by Acura to be their "newest Legend" when his 1994 Acura Legend LS Coupe hit the 500,000-mile mark.  

With his mother in the passenger seat, Hugie drove his Legend from Phoenix to Acura's Torrance, California headquarters, making sure that his odometer rolled over to 500,000 as his car arrived at the red carpet reception in his honor. Acura, in support of Hugie's achievement, presented him with vehicle-related gifts, including a certificate to cover all of his maintenance through 2012, a timing belt and a water pump. Acura also gave Hugie a tour of their heritage museum, where he was able to see historic cars that could not be found on the lot of an Acura dealer today.

"Of course, you can extend the lifetime of your vehicle by keeping up with regular maintenance and using common sense while driving, but 500,000 miles on a car is almost unheard of," said Joel Avery, general manager of Greater Boston Acura  dealer Acura of Peabody. "The fact that Hugie drove an appropriately named Acura Legend makes the story that much more epic. It goes to show that Acuras have the potential to serve their owners for decades."

Hugie put more than 400,000 miles on the 1994 Acura LS Coupe himself, having bought it from the previous owner when the vehicle was already close to a decade old. During that time, he kept up with regular maintenance, claiming that the Legend has had 142 documented oil changes and gone through five timing belts and five water pumps. The Legend still possesses its original engine, clutch and transmission, however, which is a remarkable feat for a vehicle with such high mileage.

Although Acura ceased production of the Legend in 1995, the Legend Coupe won a variety of awards during its time. Motor Trend named the Legend Coupe its Import Car of the Year for 1987, and the Coupe also appeared on the Car and Driver 10Best list three years in a row from 1988 to 1990. However, as celebrated as it was, the Legend was eventually replaced by the Acura RL  for the 1996 model year.

Since then, Acura has relentlessly perfected the RL, earning it accolades like the Legend before it. One of the awards the RL was given was from Popular Science, who named the RL's industry-first Super-Handling All-Wheel Drive the Best of What's New in Automotive Technology in 2004. The 2011 Acura RL still utilizes Super Handling All-Wheel Drive, an ideal feature for New England drivers who want to effectively unleash the RL's 300 horsepower while driving in often treacherous winter weather. 

"The Legend attained a status that the Acura RL has only continued to build on," added Avery. "When we hear stories like Hugie's, we know that the reputation of the Legend is well earned. Even if new Acura buyers aren't looking for a Legend when they come to our dealership, they know they'll pleased by what Acura is putting out today."

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Acura TSX Is the Most Fit for Families

Luxury Sedan Named Best Upscale Small Car for Families by U.S. News & World Report

PEABODY, Mass., Oct. 11, 2011 ? Sedans have traditionally been overshadowed by minivans and SUVs as the family-friendly vehicles of choice, but according to U.S. News & World Report there are plenty of cars that overachieve in the kids department without being oversized. Named the Best Upscale Small Car for Families by the publication, the 2011 Acura TSX  was part of a select group of non-utility vehicles to make the 2011 Best Cars for Families list.

The U.S. News & World Report 2011 Best Cars for Families awards were decided based on a combination of the publication's car rankings, independent safety and reliability ratings, and long-term ownership costs. Labeled as ideal for those that desire the safety ratings and reliability of the Honda Civic but want a little more "pizzazz," the Acura TSX was also singled out for standard features like a USB port, Bluetooth and automatic climate control.

"The TSX sedan has room for a surprising amount of gear for weekend getaways, and it won't cost you an arm and a leg in gas money to cart it around," said Joel Avery, general manager of Greater Boston Acura  dealer Acura of Peabody. "More and more families are looking for luxury features in their vehicles. With the Acura TSX, they don't have to sacrifice the practicality they need to get that luxury."

The 2012 Acura TSX sedan arriving at Acura dealerships  this fall offers 12.6 cubic feet of trunk space, with more cargo area becoming available when the rear seatbacks are down. Meanwhile, the most precious cargo is kept safe with features like Vehicle Stability Assist and the Occupant Position Detection System, which uses sensors to adjust deployment of side airbags based on the child's position. Parents can navigate using the available eight-inch Acura Navigation System with AcuraLink Real-Time Traffic and AcuraLink Real-Time Weather while they make their way from soccer practice to the supermarket.

For families looking to save the most at the pump, the 2012 Acura TSX comes standard with a 2.4-liter, four-cylinder engine that delivers 201 horsepower yet achieves 31 mpg on highway with an automatic transmission. Drivers that want more performance will want a 3.5-liter V6 engine that produces 280 horsepower and 254 pound-feet of torque while still netting 28 mpg on the highway.

If extended camping trips are on the family agenda, the 2012 Acura TSX Sport Wagon is an even better choice, offering drivers up to 66.2 cubic feet of cargo room with the rear seats folded down. The luxury wagon also adds a removable side panel in its cargo area, as well as under-floor storage bins to open up more space. Even with the additional cargo area, the TSX Sport Wagon manages to achieve 30 mpg on the highway, sharing the same four-cylinder powerplant found in the sedan.

"The Acura TSX can be sporty, practical and luxurious all at the same time," added Avery. "That gives it a huge edge over other family vehicles both inside and outside of its class. It is not just a car that meets parents' needs; it's a car that they'd want if they were still single."

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Iron Man Upgrades His Ride from an Audi to an Acura

Tony Stark's New Roadster Reveals Itself on Set of 'The Avengers'

PEABODY, Mass., Sept. 13, 2011 ? Iron Man is ditching his Audi R8 in favor of his own special Acura roadster in the next Marvel Studios film, "The Avengers," shooting now in preparation for its May 2012 premier. Acura's partnership with Marvel Studios has put several of the luxury automaker's products in the limelight, from the Acura MDX  to the Acura TL, but never before has an all-new Acura been built solely for the big screen. 

Acura fans got their first glimpse of the automaker's Marvel invasion last year in "Iron Man 2" when a post-credits scene previewing the upcoming "Thor" movie featured numerous Acura vehicles in the hands of Strategic Homeland Intervention Enforcement and Logistics Division (S.H.I.E.L.D.) agents. Acuras were also used by the same fictional worldwide peace-keeping agency in "Captain America: The First Avenger" when it debuted this summer, and that trend is expected to continue in "The Avengers." 

"Acura's lineup has the styling, performance and technology needed to hold their own on the big screen," said Joel Avery, general manager of Massachusetts Acura  dealer Acura of Peabody. "While S.H.I.E.L.D. agents may not have superpowers like Thor, the Incredible Hulk or Captain America, they can rely on their specially equipped Acura vehicles to help them get the job done."

While Acura vehicles in earlier Marvel Studios films included SUVs and crossovers like the Acura MDX and ZDX, the all-new model driven by Tony Stark in "The Avengers" points to Acura's sports-car history, which includes the Ferrari-beating Acura NSX. Iron Man's droptop features burgundy paint with silver accents and a shape that indicates incredible performance. Acura has been keen to polishing its sport credentials off-screen as well, recently releasing the refreshed 2012 Acura TL and announcing the 2012 TSX Special Edition due to debut at Acura dealers  in late September. 

Double-wishbone suspensions and powerful engines are a part of every Acura TSX, but the Special Edition adds a more dramatic feel and sportier attitude. Exterior changes include an aggressive front spoiler and side sills that add more flare to the TSX's flanks. Unique rims featuring polished spokes finish the exterior package, but the details continue inside. 

Acura TSX Special Edition drivers will find black suede inserts in the seats featuring red stitching, which also makes its way to the steering wheel and shift knob. Buyers have a choice of either a six-speed-manual transmission or five-speed-automatic gearbox that are each connected to a responsive 2.4-liter four-cylinder engine producing 201 horsepower. 

"The TSX Special Edition will appeal to those who enjoy the sporty drive of the TSX and want to add a little more attitude to the car," Avery noted. "It's a great looking package both inside and out, and really sets the TSX apart from the competition."

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Acura Turns to Fuel Economy to Best Luxury Competitors

PEABODY, Mass.    It has been five years since the RSX was removed from the Acura lineup, but it appears that a revamped version of the sports car is on the way to provide a response to the BMW 1 Series and Audi A3 compact cars. Meanwhile, the Japanese automaker is looking to deliver hybrid versions of the Acura MDX and RDX SUVs to Acura dealers in 2012.

Despite its reputation for producing cars with the latest innovations, Acura has thus far stayed away from hybrid technology, instead focusing on building more fuel-efficient conventional engines. According to Automotive News, Acura appears on course to now do both, as the hybrid additions and the revival of the smaller, entry-level Acura RSX at Acura dealerships would boost its overall fuel efficiency as a new federal 35.5-mpg fuel economy mandate takes hold in 2016.

"The RSX still has a healthy fan base despite not being sold since 2006," said Joel Avery, general manager of Massachusetts Acura dealer Acura of Peabody. "I think it hit the right chords of being sporty and fun to drive while also being good on gas, and those are traits that are very much in demand right now."

Reports say the RSX will return as a sedan in the spring of 2013, while a coupe model would see a mid-cycle launch in the spring of 2015. Based on the Honda Civic, the car will feature a 210-horsepower version of the Civic Si's 2.4-liter, four-cylinder engine and the same six-speed manual transmission, making for an economical yet responsive drive.

Acura fans will have even less of a wait for the hybrid versions of the Acura RDX and Acura MDX. Both of the popular SUVs are expected to receive hybrid drivetrains as part of their redesigns in 2012. The RDX will receive a hybrid four-cylinder model as an option, while the MDX hybrid will be available to add fuel efficiency to the base V6 engine.

Even the strictly gasoline-powered models in Acura's redesigns of the RDX and MDX are expected to carry over the theme of fuel efficiency. Acura's best-selling vehicle, the MDX, is likely to get a smaller 3.5-liter V6, down from the current 3.7-liter engine. Meanwhile, the turbocharged four-cylinder on the current RDX will be replaced with a standard 2.5-liter four-cylinder.

Acura's recent edgy styling will also make an appearance on both vehicles, as both the new MDX and RDX are expected to feature more understated luxury styling visible on the 2012 Acura TL.

"Acura has always been on the forefront of technology, and new hybrid SUVs will solidify that image," Avery noted. "The Acura MDX is already a top-seller, not just because of its power, but because it is refined, fuel efficient and capable in a range of conditions. A hybrid MDX will undoubtedly be a hit as well."


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Lyon-Waugh Auto Group Sponsors Prestigious Car Show on Massachusetts Oceanfront

 

PEABODY, Mass. - Warren Waugh, a co-founder the Lyon-Waugh Auto Group, has a passion for historic cars and charity work, which makes the North Shore Concours D'Elegance a fitting outlet for his affection. Featuring iconic cars from the last century, the car show taking place at Endicott College on July 31 and sponsored by the Lyon-Waugh Auto Group will benefit scholarship programs aimed at current and future students at the school.

Held at the oceanfront Misselwood Estate on the Endicott College campus, the Concours D'Elegance will feature two different show fields, including a judged concours field and a parking area filled with collector's cars that are open to car lovers of any age. In addition to the allure of rare and antique cars, the event will include art, jewelry and fashion shows, as well as musical entertainment.

"I can't think of a better way to spend a day than admiring historic cars along what used to be referred to as the 'Gold Coast' and raising funds to help young people continue their education," said Waugh, whose auto group includes Massachusetts MINI dealership MINI of Peabody, BMW of Peabody, Acura of Peabody, Land Rover Peabody, Audi of Nashua, and Porsche of Nashua. "Last year, the event had everything from a 1904 Grout Steamer to a 1932 Chrysler Imperial. It was a fantastic gathering and I'm hoping this year will be just as successful."

WHAT: North Shore Concours D'Elegance

WHEN: Sunday, July 31, 2011, 11 a.m. EDT ? 3:30 p.m. EDT

WHERE: Misselwood Estate at Endicott College, 407 Hale Street, Beverly, MA

HOW: General admission is $10, with a discounted $6 ticket for Beverly residents and Endicott College students, alumni and staff. Children under 12 are free. Advance tickets are available at https://web.ovationtix.com/trs/pe/9089245. $45 for car registration.

While there are no modern equivalents of classic cars like the 1970 Ford Torino GT 429 Convertible expected to be at this year's show, modern versions of motoring icons are still available as new cars, like the 2011 MINI Cooper available at MINI dealerships. A modern on the first MINI manufactured by the British Motor Corporation in 1959, today's MINI is available in several forms to suit the modern driver's needs.

The original MINI was a huge success, becoming a British icon and selling more than five million units before its original production run ended in 2000. The next-generation MINI would arrive in the United States a year later, and this updated MINI has evolved in the decade since while still maintaining its predecessor's classic charm. The 2011 MINI Cooper still revels its retro looks, complete with a contrasting color roof just like the MINIs of old, along with the round headlights and flared fenders.

"The 2011 MINI Cooper is a faithful modernization of the original," Waugh commented. "It has the old-school playfulness and looks that make it such a hit with people both young and old. The models at the Concours D'Elegance are on display because they showcase timeless designs, and MINIs have remained so popular throughout the years because they too are automotive icons."


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Acura TL Selected as Top Buy by NADAguides

PEABODY, Mass.    Acura's TL luxury sedan has been a mainstay at Acura dealerships around the United States for years, and its recent selection as a NADAguides Top Recommended Current Buy for the second quarter of 2011 further solidifies that position. The 2011 Acura TL got the nod from NADAguides in part for its low first-year depreciation rate of just 19 percent, its attractive financing options and its four-year, 50,000-mile warranty.

Other factors leading to the Acura TL being picked as a Top Recommended Current Buy included its competitive starting price and availability which, despite recent supply shortages due to the March 11 earthquake in Japan, was at a healthy 62-day inventory level at the end of May. NADAguides selected only six cars, and Acura was the only luxury brand recognized on the list.

"The TL represents all the traits the Acura brand is known for, such as value, incredible technology and cutting-edge drivetrains," said Joel Avery, general manager of Massachusetts Acura dealer Acura of Peabody. "Discerning Massachusetts car buyers have been picking up the TL for years because it is a very smart buy ? it doesn't lose its value like other luxury cars and has the reliability that is inherent in Acura vehicles."

Acura gave the TL a makeover for the new model year, and the 2012 Acura TL available at Massachusetts Acura dealers has new front and rear styling, a new six-speed automatic transmission and a refreshed interior featuring new instrument cluster arrangements and surface finishes. What isn't changing with the 2012 TL is Acura's Super Handling All-Wheel-Drive (SH-AWD) system, which is of particular interest for drivers in New England who need stability on snow and ice-covered roads. The SH-AWD system is also valuable during ideal summer driving, as it redirects power around the car to improve handling dynamics and create a luxury sedan with the feel of a lightweight sports car.

Adding to that sporty feel are Acura's versatile powerplants, including a 3.5-liter V6 and optional 3.7-liter V6. The standard powerplant produces 280 horsepower and 254 pound-feet of torque while returning 29 mpg on the highway and 20 mpg in the city. Featuring SH-AWD, the 2012 TL model with the optional 3.7-liter engine pumps out 305 horsepower and 273 pound-feet of torque. Even with that much power, the 3.7-liter engine still returns 18 mpg in the city and 26 mpg on the highway when paired with an automatic transmission.

Inside, the Acura TL features an optional GPS-linked temperature control, which tracks the position of the sun relative to the car's position while a sensor measures the sun's intensity. Acura says this information allows the TL to more accurately control the temperature throughout the vehicle. There is also an available Acura/ELS Surround Sound System designed by Grammy Award-winning recording engineer Elliot Scheiner that features 10 speakers capable of reproducing sound just as it was recorded.

"There are some incredibly convenient and innovative options on the TL, especially given the price tag," Avery added. "These are things you wouldn't see from Acura's competition until you're spending well above what a TL costs, and that's one reason why the TL is a recommended buy."


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Acura of Peabody Persists Through National Supply Woes

PEABODY, MASS.    The struggles of Japanese automakers after the March 11 earthquake and subsequent tsunami are front of mind for Joel Avery, general manager of Greater Boston Acura dealership Acura of Peabody. He's been getting calls from customers wondering if he has certain Acura models in stock. The good news is, yes, he has plenty of new Acuras on his lot, unlike some other dealerships across the United States.

Acura posted an overall U.S. sales drop in May as inventories dried up, a consequence of the earthquake and tsunami that destroyed infrastructure and limited the ability of suppliers to manufacture parts. Acura's May sales were down 17.1 percent compared with the same month in 2010 based on the Daily Selling Rate (DSR), and the only Acura vehicle to post an increase was the 2011 Acura MDX, a luxury SUV that has been a mainstay of the brand at MassachusettsAcura dealers.

"We've avoided the shortages in other parts of the United States because we've always maintained a large inventory of cars at our dealership. Basically, our size helped protect us," Avery said. "Demand is still very high for fuel-efficient luxury cars, so we expect the short supplies to continue until Acura returns to full production. Until then, we continue to have a very healthy inventory, so I count us as lucky."

U.S. sales of the 2011 Acura MDX increased 1.9 percent in May based on DSR compared with the same time period in 2010. Produced in Alliston, Ontario, the MDX has benefitted from stronger availability than other Acura models. The Japanese automaker suspended dealer orders for the Acura TSX and RL through the months of June and July 2011 because both cars are produced in Japan, where supply shortages are still prevalent months after the natural disasters.

Many Acura showrooms have prevented their inventories from completely running out, but supplies are tight for popular models and only time will tell when production will be back to normal. Sources say that Acura hopes to be back at 100 percent output in its North American plants for most models by August, and the automaker expects global operations to return to normal by the end of the year.

"Right now we're operating like we always have, getting our customers the best deals and selling cars," Avery added. "We could see limited trim and color choices as the summer goes on, but we don't expect this to last for long. Our solid inventory means that it's business as usual, but we do encourage our customers to visit us soon, particularly if they're looking for a model with a specific set of options or a specific color."

Acura's flagship seven-passenger MDX SUV is powered by a 3.7-liter V6 engine and returns 21 mpg on the highway. All models come with Acura's Super Handling All-Wheel Drive system, which is part of what makes the MDX so popular in Massachusetts, where weather adds a variety of challenges on the road.

MDX options include a voice-activated navigation system complete with Zagat restaurant reviews, AcuraLink Real-Time Traffic and AcuraLink Real-Time Weather. The MDX also offers an innovative safety option, Acura's Collision Mitigation Braking System (CMBS), which monitors the closing speed of objects directly in front of the vehicle and applies the brakes while tightening the safety belts if it detects an impending crash.


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Acura of Peabody Serves Up Boston Tennis

PEABODY, MASS.   Greater Boston Acura dealer Acura of Peabody has signed a sponsorship deal with the Boston Lobsters, a World TeamTennis (WTT) league franchise featuring premier, world-ranked tennis players and several up-and-comers. The new arrangement spans the 2011 Lobsters season, which runs July 5 to July 21.

Acura of Peabody's sponsorship will help to support the return of Lobsters stars John Isner and James Blake. Isner, currently ranked 35th in the world, and Blake, who was once ranked fourth in the world, can be seen at the Ferncroft Country Club in Middleton, Massachusetts. Other players on this year's Boston team include Eric Butorac, Jan-Michael Gambill, Coco Vandeweghe and Mashona Washington.

"With the performance and agility of Isner and Blake, the Boston Lobsters are bringing high-level tennis to an area that expects excellence in their professional sports teams," said Joel Avery, general manager of Acura of Peabody. "Our customers can find the same expert precision they'll see on the court in our Acuras, so this partnership is a natural pairing for us."

Acura of Peabody's sponsorship will also lead to extra benefits for their customers. When the St. Louis Aces come to town for a July 14th match with the Lobsters, the Acura dealer will host a private cocktail party at the Ferncroft Country Club with internationally-recognized star Anna Kournikova as its guest of honor. Before her match, a limited number of Acura of Peabody customers can enjoy the company of the two-time Australian Open doubles champion.

WTT was co-founded by tennis great Billie Jean King in 1974 and is currently composed of nine national teams. Teams are comprised of one coach and four players ? more if the team has a marquee player. The league plays host to elite names like John McEnroe, Pete Sampras, Venus Williams and Lindsay Davenport, making each event a star-studded spectacle.

An elite name itself, Acura of Peabody is a 2010 Dealer of Distinction that has been providing sporty luxury cars to Massachusetts Acura fans for years. One of the new arrivals is the 2011TSX Sport Wagon, which possesses the agility of a sedan and the utility of an SUV, with up to 60.5 cubic feet of space behind the front seats when the rear seats are folded down.

Wagons had been absent from the Acura lineup before the TSX Sport Wagon arrived at Acura dealerships to reset perceptions of what the vehicle could accomplish. Powered by a 2.4-liter four-cylinder engine that reaches 201 horsepower, the TSX Sport Wagon also gets 30 mpg on the highway, which gives it a cruising range of up to 555 miles.

"The 2011 TSX Sport Wagon shows that a practical car can still be a blast to drive," Avery added. "There's room for a whole family's worth of tennis gear, with space left over for groceries or a week's worth of luggage. The best part is that you never feel like you're driving a wagon, because it still maintains the sporty handling the TSX is known for."

Customers interested in attending the July 14th cocktail party at Acura of Peabody should RSVP Lori Connolly of the Lyon-Waugh Auto Group at 978-532-8312.


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Acura TL Takes on the Norse Gods, Gets Its Close-up in Thor

 

Agents of Strategic Homeland Intervention Enforcement and Logistics Division (S.H.I.E.L.D) will be fighting crime in style in Thor, an upcoming action film based on Marvel Studio's famous comic book character, thanks to Acura's partnership with Paramount Pictures and Marvel. In the movie, S.H.I.E.L.D. agents will be behind the wheel of the recently unveiled 2012 Acura TL and Acura SUVs, including some custom Acura S.H.I.E.L.D. TLs equipped with crime-busting gear you won't find at local Acura dealers like Acura of Peabody.

Featured prominently in the movie, the 2012 Acura TL will be a major focus of Acura's promotions in the weeks leading up to Thor's May 6 release. For those drivers who want high-performance handling in any weather condition, Acura is touting the new all-wheel drive TL SH-AWD. The SH-AWD is able to shift 70 percent of its power to the rear wheels and then 100 percent of the shifted power to the right or left wheel, providing the amazing cornering S.H.I.E.L.D agents need in high-speed chases.

"The Acura TL is an excellent automobile for an action movie, and I'm really excited to see what the professional drivers can do with all of the TL's firepower," said Joel Avery, general manager of Acura of Peabody. "The sleek design mixed with raw power and cutting-edge technology make it a savvy vehicle for saving the day. It's sure to turn heads in both movie theaters and neighborhoods across the United States."

In the film, the S.H.I.E.L.D. TL is equipped for chasing down villains with S.H.I.E.L.D emblems in its custom paint, a "sound cannon" ratcheted to the roof and flashing lights. On the road, Greater Boston Acura enthusiasts will find the TL's balance of power and elegance perfect for chasing down memorable drives. Under the hood, the TL SH-AWD's 3.7-liter V6 engine pushes the envelope of high performance, while the TL sedan's standard 3.5-liter V6 keeps relaxing drives through the countryside smooth and highway-weaving commutes sharp and responsive. The TL's speed-sensing steering and independent four-wheel suspension gives drivers a commanding feel for the road in all conditions.

Unlike some superheroes, the TL isn't only about muscle. With an interior featuring leather-trimmed, heated sport seats, drivers will find themselves wanting to take the long road home. The TL's iPod compatibility will provide a perfect soundtrack for thrilling highway drives or jamming out at red lights.

"When a vehicle makes it to Hollywood, you know it has to be impressive. But unlike other cars featured in movies, the TL is a model that is both advanced and affordable," Avery said. "The great thing about Acura is that it gives regular people the chance to get a taste of real luxury. James Bond's fancy imports may be out of reach for many buyers, but the Acura TL delivers a similar experience at a much friendlier price."


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